Anamika Khanna believes in creating alluring yet comfortable couture and her collections are inclined to more pragmatic apparels than hyper innovative intricate futuristic designs. Her signature style involves multiple layers and subtle golden embroideries and zardozi work. Selection of colours differs in every collection but her trademarks includes black, ivory, and pastel shade pallet. Her love for embroidery is seen in most of her collections where she uses a plethora of crafting techniques to achieve the desired effect. Her neat cuts and multiple layers allow the buyer to experiment the fragmented elements of the ensembles in distinct styles. Anamika herself is renowned for her spectacular styling talent and accredited for styling actresses like Sonam Kapoor and Sonakshi Sinha for magazine cover shoots and red carpets.