Cookie Policy

This site uses cookies that are strictly necessary to make it work — signing you in, remembering your basket, and remembering the currency you chose. We also use Google Analytics to see which pieces people look at, and the Meta pixel to see which of our Facebook and Instagram adverts lead to orders. In the UK and Europe we ask before loading either and nothing happens unless you say yes; elsewhere they load by default, and you can turn them off on this page at any time.

A cookie is a small text file a website stores in your browser so it can recognise you between pages — for example to keep you signed in as you move around, rather than asking for your password on every click.

Under the Privacy and Electronic Communications Regulations, a website must ask your permission before setting cookies, unless they are strictly necessary for a service you have asked for. Google Analytics and the Meta pixel are not, so we ask before using them.

When you pay, Stripe sets its own cookies within its payment form to process the transaction securely and to detect fraud. These are necessary for the payment to work. Stripe's cookie notice is on their website.

We use Google Analytics 4 to understand which pieces and pages people look at, so we can buy better and make the site easier to use. It tells us things like how many people viewed a lehenga and which pages they left from. It does not tell us who you are.

If you are in the UK, the EEA or Switzerland, we ask first. Until you accept, neither the Google Analytics nor the Meta script is loaded at all — not loaded and restricted, not loaded. No request is made to Google or Meta, no cookie is set, and no identifier is created. If you decline, that stays true, and we remember your choice for six months so you are not asked on every visit.

Elsewhere in the world we do not show the banner, because the law where you are does not require us to ask, and both load when the page does. We would rather say that plainly than imply we ask everyone. Wherever you are, you can turn it off using the button at the bottom of this page, and we will honour that — a refusal made in New York is as binding on us as one made in London.

If we cannot tell where you are, we ask. We would rather show a banner to somebody who did not need one than set a cookie on somebody who did.

We have turned off Google's advertising features on this property: no remarketing audiences, no ad personalisation, and no sharing of your browsing with advertisers. Google Analytics 4 does not record full IP addresses.

We advertise on Facebook and Instagram, and the Meta pixel tells us whether those adverts work: that someone who saw one went on to look at the collection, add a piece to their bag, start checkout or place an order. It tells Meta which pages and pieces were viewed, which pieces were added to the bag or ordered, what it was worth and its order number. It does not send your name, email, address, phone number or card details.

It never reports the pages that show your order, your tracking link, your account or a shared wishlist, because the addresses of those pages are private links. Meta may use what the pixel tells it under its own privacy policy, including to choose which adverts you see on its platforms.

Beyond the Meta pixel described above, and only if you accept it, we do not run advertising or remarketing pixels, we do not share browsing behaviour with social networks or advertisers, and we do not track you across other websites. We do not send Meta or Google your name, email address or telephone number.

You can delete or block cookies through your browser's settings. Because most of ours are the ones that make the site function, blocking them will stop you signing in, keeping a bag, or completing an order.